Represented by CL was founded in 2019 by CINTA, following an extraordinary 25-year career at the forefront of global fashion and beauty. Known for creating iconic signature looks for leading UK music artists and working across international fashion weeks, Cinta London has collaborated with some of the most influential publications in the UK and beyond.

This unrivalled creative authority, industry insight, and global network gave rise to REPRESENTED, now a dynamic agency offering exceptional hair and makeup talent back to publications, commercials, film, and TV projects.

Championing both emerging artists and some of the most highly skilled professionals in the UK, the agency delivers standout work across high-profile editorials, celebrity red carpets, celebrity bridal, and fashion weeks in New York, London and the couture houses of Paris. With an incredible breadth of expertise across high fashion, runway, avant-garde, bridal, and special effects, REPRESENTED by CL offers an unparalleled skill set across its roster.

Central to this vision is the appointment of Meera Shah as Senior Booker, following over 15 years of working closely together - bringing trusted leadership, deep industry knowledge, and continuity to the heart of REPRESENTED by CL.

Senior Booker | MEERA

DIVERSITY & INCLUSION STATEMENT

At Represented By CL, we believe that fashion, beauty, and the creative industries are at their most powerful when they reflect the full spectrum of human experience. Building a diverse, inclusive, and equitable community isn't a goal we work toward - it's a standard we hold ourselves to every day.

We are committed to championing artists of varied backgrounds, amplifying underrepresented voices, and partnering with clients who share our conviction that authentic representation matters. Within our own walls, we are dedicated to fostering a workplace where every individual feels seen, valued, and empowered to do their best work.

We know that the most compelling, resonant, and enduring creative work is born from a collision of perspectives - across race, religion, age, gender identity, ability, nationality, and lived experience. It is this richness of difference that drives true innovation.

We pledge to hold ourselves accountable: to listen, to learn, and to grow alongside our clients and collaborators - continuously challenging the industry to celebrate creativity in all its global forms.

BRANDS

Burberry, Belstaff, Christopher Shannon, James Long, KTZ, Calvin Klein, Fudge, Virgin Radio, USA Pro, Revlon, St Tropez, Charles Worthington, Brit Awards, Panasonic Mercury Music Prize, Barbour, Tommy Hilfiger, Calvin Klein, Iceberg, Edeline Lee, Ted Baker, Nike, Charles Worthington, Iconic London, Fudge, Estee Lauder, Revolution Pro, Clinique Mens, Moroccan Oil.